Form – PODCAST PR PRO | PODCASTING MADE SIMPLE!

THE PLANNING PHASE

Do these before you record a single episode, and you'll produce a better podcast.

Define your show’s topic (in one sentence).

You need to be able to quickly (and effectively) tell people what your podcast is about, and this exercise helps with that.

Who is your listener? Male? Female? Young? Parents? Located in Europe? Global? Do they need deep-dive content? Short-form? Write down everything.

What do you want out of your podcast? Money? Listeners? Impact? Fame? Write out your ultimate goal with your podcast.

What do you want the format to be? Interviews/solo shows? Intros and outros? A rapid-fire round with standard questions? Think through what makes sense.

It’s important to keep a consistent publishing schedule! How often will you publish episodes, and on what day and time? Make sure you can stick to this.

But First... The Podcast Pledge

PODCASTING IS WORK!

It requires a commitment to yourself and to your listeners. But I promise it will just light you up!

Your "WHY" of podcasting needs to outweigh all of the hard work. That's when you know it's worth it.

So here and now, let's make a pledge to find your why and commit to your podcast goals!

I will dedicate hours per week to planning, recording, and promoting my podcast. I want to start a podcast because... I will record a new episode on topic ...

Your Podcast Needs 'People'

You're creating a podcast because you have a passion for talking to or helping other people! So let's take some time to define your ideal podcast audience.

My podcast will target people who need help with:

How will you reach your target audience?

What other promotional efforts will you try?:

Your Listener Avatar

Let's try to paint a picture of your primary podcast listener.

GENDER

AGE RANGE

What industry might your listener work in?

What kind of media do they consume? (TV, music, blogs, etc.)

What are their interests and activities?

STEP 1: Podcast Planner Niche

FIND YOUR NICHE

What are you passionate about? List a few things you might be able to talk about a lot!

Now, decide which one of these things would make the best topic for a podcast, and which you feel like you'd love to focus on. Write it down. You've got your niche!

STEP 2: Podcast Planner Name

GIVE IT A NAME

Using the tips in the guide, brainstorm a few name ideas for your podcast. Just write down anything that comes into your mind.

Now pick the best one to name your show. You want it to be a good one, so come back and do this later if you're stuck right now!

STEP 3: Alone? Co-Host?

Consider the pros and cons for going it alone or having a co-host. What are your thoughts?
Would your show work with just you, or would you prefer a co-host? Write down any notes here.

STEP 4: Podcast Interviews

Are you interested in interviewing people on the show? If so, use this space to write down some ideas of people you could interview.
Write down sensible ideas that could actually, happen, or go wild and make an interviewee bucket list!

STEP 5: Podcast Tech & Software

You can't have a podcast without something to record with. First, make a note of everything you already have that you might be able to record on.
(It can be anything with a microphone - a webcam or even a phone can work!)

STEP 6: Podcast Tech & Software

Next, consider if you have a budget that you can spend. If you can't spend anything right now, that's a sign you should have a go with what you already have. But if you can spend a bit of money on new tech, that's great!

BUDGET:

Make a list of some of the things you'd love to get, like a checklist.
Then do some research to see what you can get that fits within your budget.

Artwork & Music

Having great artwork and music for your show can make it look and sound so much better! Artwork, at least, is a must-have.

Look around at other podcasts for inspiration and write down some ideas for your own artwork. What will it look like? Will you design it yourself? Or will you get someone else to design it for you?

Artwork & Music

And how about music? Music isn't a must, but it can add an extra level of interest to your show. Listen to some other podcasts and see if/how they use music.

Then write down some notes on what you'd want yours to sound like and where you could get it from.

Podcast Branding

Now it's time to take your podcast idea and make it your own! There are some simple steps you can take to brand your podcast.

What will you call your podcast? Final name:

What is the domain you will register?

THE PLANNING PHASE

Do these before you record a single episode, and you'll produce a better podcast.

Define your show’s topic (in one sentence).

Use namecheckr.com to see if your social media handles are available, if you need to come up with a variation.

Use namecheckr.com to see if your social media handles are
available, if you need to come up with a variation.